HYBE companies debuted LE SSERAFIM and NewJeans in 2022 to much success, and those girl groups have since only grown into their roles as fourth generation leaders. BOYNEXTDOOR is supposed …
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While I’ve been doing a lot of ENHYPEN’s marketing work recently for DARK BLOOD, I have also been generous and helped to make a tiny adjustment to “Bite Me” as …
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(G)I-DLE have always been popular, but around last year they really kicked it into high gear, combining physical sales with digital chart toppers. While I came around on “Tomboy” and …
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“Allergy” is the pre-release song for (G)I-DLE‘s upcoming return, and generally it checks off all the boxes in terms of being a pop-rock romp that throws us back to the …
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Those who were looking forward to aespa‘s title track taking a similar tack to recent releases “Hold On Tight” and “Welcome To MY World” won’t get what they were looking …
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Honestly not sure if it’s the fact that “Welcome To MY World” could be an extension of aespa‘s Epic Seven collab in terms of tone, but it definitely feels like …
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LE SSERAFIM have rocketed to the top of the girl group tier, securing both physical and digital successes with only two singles under their belt. Despite that, I had yet …
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Over the years SEVENTEEN have proven they can handle a wide variety of sounds, both as a group and through their unit and solo releases, and they’ve relatively quietly become …
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After listening to “Predator” by Highlight‘s Lee Gi Kwang for the past two days trying to decide exactly how I felt about it, I surprisingly found myself more frustrated than …
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Some legitimate bops have come from popular musicians teaming up with brands to release a song, so NewJeans joining with Coca-Cola/Coke Zero for a single didn’t faze me at all. …
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Asian Junkie Asian pop. Without discretion.