NewJeans‘ comeback got off to an ideal start yesterday with their self-titled intro for Get Up being a The Powerpuff Girls collab that proved to be a perfect fit for …
Read More »Quick Reviews: YENA gets back to pop-rock on straightforward, serotonin-boosting “Hate Rodrigo”
The name of YENA‘s title track, “Hate Rodrigo“, generated a wave of criticism, which seems pretty clearly what it intended to do from the start. Of course, anybody with a …
Read More »Quick Reviews: SHINee deliver their take on a type of 4th gen boy group song with “HARD”
SHINee are back with the title track “HARD“, and it represents an interesting tack for the direction of their music to take, because it’s trendy in the sense that it …
Read More »Quick Reviews: ATEEZ prioritize making it “BOUNCY” and bombastic for performances
While they’ve always made performance-oriented music, which is something a lot of boy groups have adopted of late, ATEEZ have really eschewed any semblance of trying to accomplish anything else …
Read More »Quick Reviews: Taeyong (NCT) fails to impress in “SHALALA” solo debut
Gonna be honest, I’m not exactly sure who was clamoring for a Taeyong solo, but we got one anyway in “SHALALA“. If nothing else, this debut drives home that giving …
Read More »Quick Reviews: Fromis 9 deliver another solid single in “#MeNow”
The year-long wait for Fromis 9 to return doesn’t seem especially terrible when measured in time, but with the departure of Jang Gyuri and some minor scandals that nobody with …
Read More »Quick Reviews: Stray Kids stumble into the MIXX Pop stash on dizzying “S-Class”
Stray Kids had an excellent 2021 by my watch, though their results since then have been decidedly more polarizing. If nothing else, “S-Class” will do nothing to change that, as …
Read More »Quick Reviews: BOYNEXTDOOR are … uh, ‘naturally snatched’ on “One And Only”
BOYNEXTDOOR got off to a somewhat slow start on the anonymous “But I Like You”, though considering they had triple title tracks, I figured maybe that really was more of …
Read More »Quick Reviews: BOYNEXTDOOR provide a BRIEF glimpse of what’s to come on nondescript “But I Like You”
HYBE companies debuted LE SSERAFIM and NewJeans in 2022 to much success, and those girl groups have since only grown into their roles as fourth generation leaders. BOYNEXTDOOR is supposed …
Read More »Quick Reviews: ENHYPEN’s “Bite Me” is mostly good, but I’ve implemented an improvement
While I’ve been doing a lot of ENHYPEN’s marketing work recently for DARK BLOOD, I have also been generous and helped to make a tiny adjustment to “Bite Me” as …
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