[Review] aespa continue to successfully embody their concept on the unrelenting “Whiplash”

In my review of “Supernova” from almost a half year ago now (really? already? time flies), I said that in addition to being a great song, the soundscape itself matched everything that comes to mind when you think of aespa and their concept. It’s a nice bonus when a group has such a defined identity like that, as it provides an overall more immersive experience, and in a similar way “Whiplash” continues that trend for the group.

While others are throwing back to pop trends of years past, aespa seemingly heads back in a different direction to techno-inspired, dance club bangers, and with deliveries dripping with confidence they make it work. Driven by a throbbing (sorry, but it’s true) bassline, the foundation of “Whiplash” is intense and unrelenting, providing an energy not only fitting for a club but feeling like a runway song. It’s the core appeal of the song, and despite not broaching new territory it certainly feels even fresher when surrounded by trendy easy-listening and cliched girl crush concepts.

While I’m not usually a fan of spoken-word type hooks, they certainly work better in conjunction with these soundscapes, and aespa themselves inject enough personality and attitude to make them memorable. To me, though, what really sets “Whiplash” apart from the crowd is working in melodic elements to breakup the typical risk of monotony and repetitiveness that comes with songs in this mold. The vocal refrain is a welcome returning regular, but the dynamic bridge is what pushed the song over the top. It’s one of those powerful, standout elements that’s something to look forward to on repeat listens. I could do without that post-chorus repetition, but it’s a small quibble considering the overall package.

The primary focus in pop music for me is always going to be finding good songs, no matter whether they matches the themes, concept, or branding of the group/album or whatever. However, aespa have managed to continue connecting their sound and their image while churning out great tracks, and while they’ve released great songs before, it now truly feels like they’ve found their element and are thriving because of it.