Rain has gone full memelord recently and has embraced the mocking of his song “Gang“, turning it into an opportunity that has since gone mainstream. Like to the point where he collabed with H1GHR MUSIC‘s Sik-K, pH-1, Jay Park, and HAON on an official remix.
Oh my god, the choreo. This is brilliant.
I cannot believe how far this meme has gone on, as he’s even gotten an endorsement out of it with Nongshim.
Taking yourself too seriously and then learning not to take yourself too seriously is completely reviving his career. Amazing.